Public Service Announcement PSA

Public Service Announcement PSA Public Service Announcement is a free of charge message which act like an advertisement. It is used by a Non-Profit Organization or groups to promote event. PSA can be produced in audio, video, and even written form such as television station, radios and newspapers. Generally, the function of PSA in television station and radio station is similar. It must be short, straight to the point and professionally produced. In order to let the public understand the messages delivered, the PSA usually focus on only single idea as making it as clear as understandable. The high exposure of PSA to the public, and capture high attention deserved to have greatest impact (Wisconsin, n.d.). The purpose of PSAs messages is to disseminate to the targeted audiences in order to serve public interest, increase awareness and educate the people (Wilcox Cameron, 2009). Domestic violence is an abuse of power. It is when one partner, usually a boyfriend or husband, attempts to control and dominate the other, usually a girlfriend or wife through violence, threat of violence, or by controlling the couples finances and social life. There is some evidence shown that 39% of Malaysian women have been abused or assaulted by their partners. Domestic violence is a major, but regularly hidden social problem (WAO, 2012). These are five types of domestic violence such as psychological abuse, physical abuse, sexual abuse, economic abuse, and emotional abuse (What is psychological abuse, n.d.). The causes of domestic violence include individual factors, environmental factors, social factors, and economic factors (Causes of domestic violence, 2012). First, the effects of psychological abuse in domestic violence consist of attempts to commit suicide and difficult on concentrating (The effect of psychological abuse, n.d.). Second, the effects of physical abuse in domestic violence consist of anxiety, hearing and vision loss (Side effects of physical abuse, 2012). Third, the effects of sexual abuse in domestic violence consist of depression and shameful (Sexual abuse effect, 2008). Forth, the effects of economic abuse in domestic violence consist of stolen and loss of beloved one asserts through stealing (The impact of financial abuse, 2012). Fifth, the emotional abuse in domestic violence consists of feeli ng of insecure and often silent (Gluck, 2012). In Malaysia context, domestic violence is legally bound to Malaysia Domestic Act (DVA) 1994 (act 521). It is an act which provided legal protection over any situation of domestic violence. DVA included the following situation: Willfully or knowingly placing, or attempting to place, the victim in fear of physical injury. Example, anyone who make someone having a physical injured by purposely. As in physical harm caused to another is an assault. It could be domestic violence. Causing physical injury to the victim by such act which is known or ought to have been known would result in physical injury. Example, using any weapon to beat someone injury. Compelling the victim by force or threat to engage in any conduct or act, sexual or otherwise, from which the victim has right to abstain. Example, anyone who causes a victim in physical or mentally injured, like forcing some to become a prostitute. confining or detaining the victim against the victims will; or Causing mischief or destruction or damage to property with intent to cause or knowing that it is likely to cause distress or annoyance to the victim. Example: economic abuse. Force someone to withholding about family running up bills for which the victim is responsible for payment (Malaysia domestic violence act, 2006). Many women have been abused by her spouse, and it is not easy for abusive relationship, probably they will still hope that things will change. Some of them are afraid of their partners action she is trying to leave. No matter how you encouraged them, the victims are still feeling helpless. In order to help them to leave the abusive relationship, there are so many non-governmental organizations which trying to help the victims. Some of the solutions includes ones can call advice; shelters where ones can stay; job training, legal services, and childcare (Smith Segal, 2012). There are several Non-Government Organizations (NGO) and Non-Profit Organization (NPO) that try to help the women and in their effort to reduce the rapidly occurring domestic violence cases. One of the highly profile NGO in Malaysia has deals with women issues is Womens Aid Organisation (WAO). WAO was established in 1979 and it was the first NPO refuge for abused women. The services that provided include face to face and telephone counseling, child care Centre, refuge and WAO Centre. Their vision is to create a society that is free of violence against women. WAOs mission is to promote and create respect, protection and fulfillment of equal rights for women and to work towards the elimination of discrimination against women, and to bring about equality between women and men (WAO, 2012). 1.1 RESEARCH OBJECTIVE To find out the perception of Universiti Tunku Abdul Rahman (UTAR) students about radio Public Services Announcement (PSA) in Malaysia. To know the effectiveness of radio Public Services Announcement (PSA) in portraying the issue on domestic violence. 1.2. RESEARCH QUESTIONS How effective is radio Public Services Announcement (PSA) in Malaysia among university students? How does radio Public Services Announcement (PSA) provides information on preventive measures against domestic violence against women? 1.3 RESEARCH HYPOTHESIS There is a positive relationship between students perceptions about radio Public Services Announcement (PSA) in getting information. There is a positive relationship between the effectiveness of radio Public Services Announcement (PSA) in disseminating the issue of domestic violence. 1.4. SCOPE OF STUDY Malaysia is a democratic country which emphasizes the fair, harmony and education to Malaysian. Therefore, the students in Malaysia are well educated and are able to transform the traditional concept to a modernization. Therefore, the universities students are knowledgeable and can be key person to analyzed and correct the problems. This study was conducted by 250 students of Universiti Tunku Abdul Rahman (UTAR) with the ration of female and male to find out the perception of UTAR student towards the effectiveness of radio PSA on domestic violence. These respondents are knowledgeable and mature enough to respond the survey in this study. 1.5. SIGNIFICANT OF STUDY This study is aimed to find out the perception of Universiti Tunku Abdul Rahman (UTAR) students about radio PSA in Malaysia; to know the effectiveness of radio PSA in portraying the issue on domestic violence. Cases of domestic violence in Malaysia are on the rise, this study with the motivation of contributing to the society in regards to domestic violence. For instances, the government and organization may enhance the policies such as improving the Malaysia Domestic Act (DVA) 1994 (act 521) is an act which provided for legal protection over any situation of domestic violence. Also, the organization will more easily to understand the limitation and improve the ways of disseminating the message to the public. Again here, the improved policy implication will help to decrease the case of domestic violence and more protect the victims of domestic violence. 1.6. PROBLEM STATEMENT This research aim to find out the effectiveness of radio Public Service Announcement (PSA) in portraying the issue of domestic violence: A study of Its Effectiveness among Universiti Tunku Abdul Rahman (UTAR) students. The information gathered in this survey would help researchers to identify the perception of the students towards radio PSA and domestic violence. Domestic violence against women is one of the serious problem occurred in Malaysia. Domestic violence is also called as domestic abuse; it is usually happened around the people especially in a close relationship (Ang et al., 2010). According to Womens Aid Organization (WAO) annual statistics 2010, the statistics has shown that 70.4% of the women have been abuse by domestic violence in Malaysia. In fact, the type of domestic violence has included psychological, physical, sexual, economic, and emotional (Ang et al., 2010). According to Nielsen (2012), Malaysia is still prominent in radio time expended with 21 hours a week for Asia Pacific region. In fact, it is also getting out to 92% listeners weekly again radio remains to be among the most popular and trendy medium or channel for Malaysia. There are many Non-Government Organization (NGO) such as Womens Aid Organisation (WAO) and Women Centre for Change (WCC) Penang, is a formerly Womens Crisis Centre, All Womens Action Society (AWAM), National Council of Womens Organizations (NCWO), and Peoples Service Organization (Organizations addressing vaw, 2001). They are trying to solve the problem for the women being abused and also provided different kind of PSA for the public to aware of it. For instance, radio PSA by the WAO. There are Neighbours, Office, and Stalls. All in them are English version with 40 seconds, 41 seconds, and 40 seconds. Another example will be United Nations Childrens Fund (UNICEF) Malaysia partnering Media Prima Group through Malay and English radio stations such as Hot.fm and Fly.fm in year 2008 using radio PSA for violence against children (Radio networks join in to denounce violence against children, 2008). Take Back The Tech! campaign which began on 25 November, International Day Against Violence Against Women and reach over a period of 16 days ending on 10 December, International Human Rights Day (Ang et al., 2009). It was introduced and Planned by the Association for Progressive Communications, Womens Networking Support Programme (APC WNSP) (Ang et al., 2009). The talks and trainings which in press interview included Bernama Radio VAW via radio, Radio 24: The Hot Seat on Violence against Women via Radio, Traxx FM: Violence against Women, and BFM which is the business radio station: The bigger picture on 16 Days of Activism (Ang et al., 2009). The purpose is to motivate the Malaysians to voice up against violence and raise awareness in order to construct the organization for a long-standing commitment in the society (Radio networks join in to denounce violence against children, 2008). Even with PSA women violence still happened (Ang et al., 2009). Besides, the government also determines to protect women from domestic violence with the new law and eventually Domestic Violence Act 1994 launched on 1st June 1996 which is done by after eleven years of research (WAO, 2012). According to Minister Fatimah Sahin, all women deserved protection against violence, and the purpose of the new law is to protect women, family members from violence apparently (WAO, 2012).

New Historicism, Feminist Criticism and Deconstruction in Hawthornes T

Perspectives on New Historicism, Feminist Criticism and Deconstruction in Nathaniel Hawthorne's The Scarlet Letter Introduction Nathaniel Hawthorne's The Scarlet Letter has been a highly debatable topic of numerous critical essays, written by scholars who approach the novel from various perspectives of literary criticism. Due to the diversity of perspectives, the questions proposed by these scholars vary and hence the conclusions they arrive at by examining the same literary text may differ not only within a range, but in addition may even seem contrary to one another. The aim of this paper is to provide a comparison between three of the critical perspectives: New Historicism, Feminist Criticism and Deconstruction, each represented by an essay relating to one of the viewpoints of Nathaniel Hawthorne's novel. In order to begin my comparison of these three critical perspectives, I will first need to provide general definitions of terms. These definitions may be considered incomplete and they will not cover every detail, as is possibly required for an encyclopedia of literary terms. My attempt is rather to provide a rough overview of keywords and ideas that relate to each perspective, and this overview will primarily be based upon the introductions to each essay provided by Russ C. Murfin. The comparison and contrast includes an outline of similarities and differences between the author's perspectives and literary concepts depicted in each composition. Each fragment of literary text is evaluated according to its aims, goals and questions which are proposed. Another aspect of my discussion will incorporate selected citations taken directly from the novel, which are utilized by each scholar to support his or her c... ...y nor that the distinctions between each perspective are absolute. The separation of the different perspectives is complex and ambiguous. Therefore the apparent relation between the different aspects partly coincide with one another. Works cited Benstock, Shari, "The Scarlet Letter (a) dorà ©e or the Female Body Embrodidered", in Ross C Murfin, ed., Nathaniel Hawthorne. The Scarlet Letter. Boston: St. Martin's Press, 1991 Bercovitch, Sacvan, "Hawthorne's A-Morality of Compromise", in Ross C Murfin, ed., Nathaniel Hawthorne. The Scarlet Letter. Boston: St. Martin's Press, 1991 Murfin, Ross C., ed., "Nathaniel Hawthorne. The Scarlet Letter." Boston: St. Martin's Press, 1991 Ragussis, Micharl, "Silence, Family Discourse, and Fiction in The Scarlet Letter", in Ross C Murfin, ed., Nathaniel Hawthorne. The Scarlet Letter. Boston: St. Martin's Press, 1991

Marketing The Movie Hum Tum Film Studies Essay

In the first six hebdomads of 2004, the amusement industry spent around Rs. 1 billion on movie and music publicities. The norm for a manufacturer was to put about 10 to 15 per centum of the entire production budget on selling and publicities. However, in some instances this bound is stretched to 20 to 25 per centum. Hum Tum was acknowledged as a box office hit in malice of a mild response by the movie critics. The film was targeted specially at the young person, and that was apparent with all the bordering selling activities. Yash Raj Films tied up with multiple administrations merely to unleash an extended selling run for the film. Harmonizing to the selling executives at Yash Raj Films, the strategising for the movie ‘s promotion run started coincident to its production. A sum of 10 to 12 per cent of the production budget was invested in the movie ‘s selling and promotion runs. However, â€Å" the film really got free promotion worth 30 to 35 per cent of its budget, † says Tarun Tripathi, the cardinal ideator of Hum Tum ‘s selling scheme. This was due to the free of cost trades that fell in topographic point for the unit. Before acquiring into the assorted facets of the films selling activities, allow us look at another position. Ad as an industry is turning towards Bollywood. And this entry is non merely restricted to the advertizements in between films, but the advertizement going the very portion of the film. This includes intermixing the trade name in the film as required. Most blockbusters now have a proper blending of the trade name into the narrative line ; nevertheless, during the clip of Hum Tum, this was a comparatively new phenomenon. In the film, Saif Ali Khan is a Times of India cartoonist. Now this association with the taking English day-to-day was: a finance direction technique ; a world angle given to the film by the manager ; or merely a manner of trade name association, is the inquiry. The move is decidedly smart as acknowledged by trade analysts and industry professionals, as its common benefit for parties, – trade name every bit good as the film. Such advertisement remains in the heads of the spectator as it is subtly yet contextual as it merges the trade name in the mundane life of the common adult male. Harmonizing to the movie ‘s selling caput, the quality of the merchandise is the most of import. So while good reappraisal coevals and disposed usage of media can command the word of oral cavity promotion, finally the audience decides how they like the movie and negotiations about it. So neglecting selling does non assist either manner. Let ‘s take a expression at the assorted marketing Tie-ups of Hum Tum:Timess of IndiaIn Hum Tum, Saif Ali Khan is a Times of India cartoonist. He creates cartoon strips of ‘Hum ‘ and ‘Tum ‘ which is a male child and a miss severally. The subject is gender wrangles and it is showcased in a amusing mode through these strips. In order to help the publication of the sketch strips in the newspaper, YRF came up with a alone synergistic sketch strip competition on their site. The user had to assist the lead histrion ( Karan Kapoor ) to explicate more strips with new thoughts. The strip was merely supposed to be a 3 frame strip and it was in Hindi or English. These entries enabled the squad to plan sketch strips on the selected entries, and published them in Times of India – India ‘s prima English daily. The victor got an sole limited edition transcript of the winning sketch strip, autographed by Saif and Rani. Apart from the publication, these sketchs strips were besides covered on the official web site. The strips were a success amongst the readers and they were awaited by partisans. The gags connected with the young person and they were seen discoursing these positions on college campuses, at place, with friends, etc. It was a good wonder generator for what is traveling to be seen in the film itself. This selling thought enabled Times of India to go an of import portion of the movie ‘s content and its association with the YRF trade name got some added equity to the partnership. YRF on the other manus landed a good fiscal and a strategic trade with the taking English day-to-day. Evaluation for the above activity can be measured in the undermentioned mode since there was no existent hard currency escape. Size of the strip * Frequency of the strip * All edition rate of TOI Simultaneously the range of the run can be measured utilizing the expression below: Readership of the newspaper * Number of yearss the strip appeared = this will give us an approximative range figure of the above run.BalladsDuring the movie launch, Lays had introduced two new spirits – Cool Cucumber and Cream and Masala Cooler. This was particularly for the summer. What the selling squad of Hum Tum did was to tout Hum Tum as the ‘coolest ‘ film of the season. This was taken frontward by an SMS competition on the official website www.yashrajfilms.com. To take part in this competition, all one needed to make is SMS Lays to 8558 and reply the inquiries that are sent in answer to the SMS. 2500 victors were selected by a random draw amongst the right reply entries and they would be entitled to two tickets for the film. Apart from this, 10000 victors were sent ringtones or screensavers of the film via SMS. Participants with right entries besides received digital content like nomadic ringtones, screensavers or gags as a complimentary gift. The nomadic trade was worked out between Mobile2Win and Frito-Lay India Ltd. The competition was valid from 18th May to 31st May and victors were informed via SMS everyday. As Lays was the taking murphy french friess trade name, and its trade name embassador was Saif, it got a batch of free promotion for the film. The loyal clients of the trade name had something to look frontward to with the launch of the new spirit every bit good as Saif ‘s new release. Consequently the range or more accurately the figure of occupied clients of the run can be estimated as: = Number of SMS ‘s received for the competitionMTVMay 21 onwards, the much awaited Rishi Rich ‘s new music picture for Kunal Kohli ‘s movie Hum Tum was seen on MTV. The music channel had entirely tied up with Yash Raj Films to co-produce the music picture for the film ‘s title path. Besides the affiliation enabled for the first clip on Indian telecasting a alteration in the logo of MTV, which carried the Hum Tum characters. Using music picture and logo stigmatization were alone attacks. This was the first clip that an experiment like this was seen in Bollywood, where a music picture was created entirely as a film selling tool. Another first was for Rishi Rich, as he had ne'er earlier produced a path for a mainstream Hindi Film. The path ‘U-n-I, Mere dil vich hai Hum Tum, ‘ was a hip-hop bhangra path, produced by Rishi Rich and sung by Veronica and Juggy D. It is a vernal racy path which was composed by Veronica and is shot against the background of celebrated memorials of Bombay. It was a speedy hit with the crowds due to its bouncing subject, and it besides worked really good for the film. The vocal was in melody with the movie ‘s thought. It was the first clip that Yash Raj Films used an international creative person for their movie ‘s soundtrack. All the parties involved got their equity on the tabular array, which in bend helped the picture go an instant hit – Yash Raj known as the grandfather of Bollywood, Rishi Rich as the new modern bhangra creative person, and MTV, the most sought after young person channel. Evaluation for the above activity is assumed to be measured in the undermentioned mode as we do non hold the existent Numberss of the selling spend: FCT rates for the screen size and consequently averaging it out + excess premium for the logo branding on the channelJassi Jaisi Koi NahinJassi Jaisi Koi Nahin, the household show, aired on Sony Entertainment Channel became a portion of Hum Tum ‘s selling program. YRF roped in the show to advance their film Hum Tum. Saif playing the function of Karan, a cartoonist in the film, made an visual aspect in the show. It was the first clip a character from the large screen stepped into the little screen, for a cameo with the show ‘s lead character. This alone episode was aired on May 27th, one twenty-four hours before the release of the film. Saif Ali Khan was teh current spirit amongst Bollywood histrions. The brace created the expected enthusiasm, as Jassi was a popular show, and Saif a popular star. The shot for the episode took topographic point at the Chitrath Studios, Powai. The cameo involved Saif sing Jassi ‘s place in the show – Gulmohar House. He was seen playing the function of Karan Kapoor from the film, where he is a cartoonist. It was seen that Jassi invited Saif to the manner house in order to debate his point of views as shown in his amusing strips. The subject for the amusing strips is Men are from Mars and Women are from Venus. It fundamentally illustrates the differences between the genders. Now, Jassi differs from Saif ‘s point of position, and they are shown discoursing this as a portion of the show. The attitude of Karan Kapoor, the cartoonist played by Saif is rather contrary to Jassi à ¢â‚¬Ëœs attitude in the show. This is one of the premier grounds the coupling worked, as there was something that the viewing audiences could look frontward to. It was a welcome me displacement from the mundane show. Jassi was anyhow a profitable show for the channel, and the Saif cameo provided the bombilation, the manufacturers needed for the film Hum Tum. It was a win-win state of affairs. Evaluation for the above activity can be measured in the undermentioned mode as we do non hold the existent Numberss of the selling spend: = Comparison of TRP for the show on that peculiar twenty-four hours with other yearssDecisionIn today ‘s twenty-four hours, most films are seen come ining the market with multiple selling and media affiliations. It non merely provided the intended push to the film, but besides creates a bed of positive word of oral cavity for the film, and a certain sum of exhilaration in the heads of possible viewing audiences. In 2004, Hum Tum was one of the first such films to hold so many multiple selling partnerships, and since so it ‘s a day-to-day phenomenon. The presence of trade names adds so many excess oculus balls to the film, that the consequence is increased enormously. Hum Tum ‘s selling affiliations were an intelligent mix of Television, Music, Chips, and Print. It reached its audiences through assorted agencies, and finally struck a chord with the young person every bit good as the household.

Supply and Demand Simulation - 819 Words

Supply and Demand Simulation A simulation was conducted to understand supply and demand when renting out apartment homes. This paper will briefly explain two microeconomics and two macroeconomics principles, it will include one shift of the supply curve and demand curve in the simulation. For each of the shifts the affect of the equilibrium price, quantity, and decision making will be analyzed. A description of supply and demand from the simulation and how to apply it in the workplace is included. Concepts of macroeconomics will be explained, and how understanding the factors that affect shifts in supply, and demand on the equilibrium price. In addition an explanation of how price elasticity of demand affects a consumer’s purchasing†¦show more content†¦Like in real life the economy changes, this affects prices and affects what people need and want. The demand in what people want also changes. Microeconomics focuses on patterns of supply and demand, including the det ermination of price and output in the markets. Price Elasticity In relation to the simulation the price elasticity of demand affect a consumer’s purchasing and, the firms pricing because the company must adjust to the demand. Price elasticity is used to show responsiveness and or the quantity in demand. In the simulation as the years went by the consumer’s changed what their wants and needs were. The rental company adjusted to the change in price due to the economy and the need. Conclusion The simulation was used to understand supply and demand when renting out apartment homes. This paper identified two microeconomics and two macroeconomics principles, it includes one shift of the supply curve and demand curve in the simulation. For each of the shifts the affect of the equilibrium price, quantity, and decision making was analyzed. A description of what was learned about supply and demand from the simulation, and how to apply it in the work place is included. Concepts of macroeconomics will be explained, and how understanding the factors that affect shifts in supply, and demand on the equilibrium price. In addition an explanation on how price elasticity of demand affects a consumer’s purchasing and firms pricingShow MoreRelatedSupply and Demand Simulation1030 Words   |  5 PagesSupply and Demand Simulation ECO/365 Supply and Demand Simulation In the supply and demand simulation a neighborhood called Atlantis is given for the setting. Atlantis is a small city with open spaces, low population, and a low crime rate. There are plenty of sidewalks and street systems for easy access to the highway. The housing in Atlantis is detached homes and apartments. The supply and demand simulation consists of microeconomics and macroeconomics. 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